No problem Jamie - It's often hard to know who to trust. This so called "author" had the additional implied trustworthiness factor of being published in Coral Magazine but...upon further review, that is simply a forum that apparently allows virtually anyone to contribute.
As I initially inferred, this guy has ulterior motives. A simple Google search uncovers the fact that he runs an organization called "World Sea Life Foundation who's motto is - "Dedicated to the preservation of all life on earth!" If you think those articles were poorly written - you should see their website....
But the ultimate smoking gun....As president of Sea Save Inc., he wants you to buy your fish, corals and dry goods from him!...Saltwater Rescue Center/ Speciality Shop, Aquaculturing Center (over the Internet no less...)
I registered with Coral Magazine with the intent of posting a comment to Mr. Lovewell's article, much to my disappointment, CM has locked comments to his posts. No doubt to prevent the scores of flames from reef aquarists that recognize the uselessness of his article and opinion.