Prices of LED products are only dropping on setups using off brand LEDs. Higher output fixtures using Cree or Luxeon LEDs are still unfortunately expensive, and will most likely stay that way for a while, as LED prices don't change a whole lot. I don't know what other companies are doing, but we (Nanocustoms) are trying to trim the fat in other areas of the product to reduce cost, but not enough to reduce the quality of our products.